Business Intelligence

Anticipate the future

Coordinating reflection, anticipation and best practices, our expertise allows you to access to cognitive techniques associated with a high level of mastery in predictive analysis technologies. Dedicated to proactive anticipation of business risks, it transforms information and data into relevant decisions and thoughtful actions that promote efficiency and growth. We provide the data collection systems and advanced predictive analytics solutions that many pioneering companies have included in their system architecture.

We empower our clients to make faster, more informed decisions. Let us turn your data into information that will help you anticipate potential business risks, track your progress toward your goals, or solve problems before they occur. We specialize in tools such as data collection systems and advanced predictive analytics solutions. We also help companies avoid costly mistakes or save time by automating manual processes.

By integrating thinking and anticipation, we are able to provide you with up-to-date skills on cognitive techniques that can be combined with leading expertise in predictive analytics technologies. Dedicated to proactively anticipating business risks, it transforms information and data into relevant decisions and thoughtful actions that drive efficiency and growth. We are committed to proactively anticipating the risks associated with taking business insights from data collection systems and advanced predictive analytics solutions that many pioneering companies have already included in their system architecture.

Competition audit

Never leave out your competition, it is what allows you to position yourself in the market. We take care of observing, comparing, and auditing the results regularly to make sure you are on the right track for your own business and to ensure the best possible positioning.

Lead management

Lead management, also known as prospect management, must follow well-defined steps. We take care of generating contacts at all times, identifying qualified contacts, prioritizing impending business opportunities, taking care of them and finally allocating the best leads to the sales team.

Geolocation marketing

Thanks to the latest tools and emerging technologies, it is now possible to implement geolocation marketing strategies. It is about targeting the audience according to the geolocation data and adapting the campaign to the collected geographical landmarks. We take care of it for you.

Data management

Data management is probably the biggest concern in the digital world today. We are experts on the legislation and obligations related to it, and we are always in line with them. Be as transparent as possible with our data management.

Descriptive statistics

Any information gathering results in a series of analyzable and quantifiable data. We come in at this point to provide you with descriptive statistics that allow you to structure and represent the information in the clearest way possible to help you improve your performance.

Factor analysis

Once the data is collected and the statistics are done, it is not always easy to understand what is involved. We offer you the possibility of performing factorial analyses to identify homogeneous groups within the population in terms of the variables studied.

Modeling

After storing data, it is possible to model it to centralize the structured and processed data, so it is used for decision-making, and mainly to ease analysis. Our team of experts allows you to have access to this important process in business intelligence.

Segmentation

Of all the data collection steps, segmentation comes into action to organize and target your market clearly and concisely. With segmentation, we can divide your market into identifiable and actionable subsets (segments), while sharing common characteristics (in terms of needs, expectations, or demand).

Rules of association

By responding to the different association rules, with the data we collect, we can discover relationships between two or more variables allowing us to target consumers in a much more precise way. This way, we can target a new audience without knowing that they might be interested in your brand.

Documentary exploration

With the amount of channels available in data collection, it goes without saying that document exploration is a major asset to the expansion of your business. We take charge of this long and complex phase of work to provide you with meticulous and useful details for a better understanding of your target market.

Création et gestion  d'enquêtes en ligne

Creation and management of online surveys

To better understand your target, its needs and expectations, the best solution is to create online surveys. Whether you want to know the degree of satisfaction or to learn more about the expectations of your consumers, we take care of the entire creation and management of your surveys and the analysis of the data collected.

Structural equation modeling

This technique (structural equation modeling or SEM) represents the diverse set of mathematical models, computer algorithms and statistical methods that allow us to analyze the collected data in equations to arrive at a relationship between observed and unobserved variables for a better understanding of the market.

Automation of user experience management processes

The automation of user experience management processes requires a perfect understanding of your market and your target audience in order to implement actions with lasting goals. We propose the best solutions to optimize your results and performance.

Since the end of 2010, the Business Intelligence Division team has enabled us to follow and anticipate buying habits to maximize the future worth of our clients, keep them as long as possible, and above all, retain the most profitable among them.

Anne-Charlotte

Descriptive statistics and rules of association

We worked together on modeling a tool for the behavioral segmentation of loyalty cardholders for all our travelers who had taken at least one overseas flight.

Chelsea

Data management, segmentation, and modelling

From the second week, we could already see that the first results exceeded our expectations. The ‘Type’ view displays, in an interactive way, the data recorded or produced by the real-time selection method on the geographic distribution of our competitors, clients, and potential clients throughout the maritime provinces.

Hyakuzō

Audit of the competition and management of potential clients

ACCESS LEADER GROUP has been working with us since February 2010 to provide us with analysis tools on the use of our various communication channels, in order to use the best-suited one to the profile of our French-speaking clients in Ontario.

James

Location-based marketing and segmentation

At ACCESS LEADER GROUP, I found experts who were able to listen and adapt to my needs. Our online survey management platform contains a set of mathematical methods and functionalities that structure data, analyze new indicators or aggregates and efficiently explore their characteristics and links

Pavel

Creation and management of online surveys and polls

Appel à l'action - Intelligence d’affaires

Taking Action

Improve your customers' experience with predictive data analysis.