Word of mouth has always been a key factor in the success of a business. This is even more true in the age of online reviews and rankings where your customers can be your best ambassadors or your worst critics. This is a new challenge for business owners who have to manage their company's online reputation and brand awareness.
Managing your online reputation means keeping in mind the potential damage caused by scandals and personal or corporate brands from unverified content on the web. Online reputation management, as a form of engagement for a business, relies on monitoring what can be both positive and negative about that business, mitigating in the early stages when it becomes an issue to prevent slander and violation.Read More Read less