Word of mouth has always been a key factor in the success of a business. This is even more true in the age of online reviews and rankings where your customers can be your best ambassadors or your worst detractors. This is a new challenge for executives who need to optimize their digital performance and strengthen their company's reputation.
Managing your online reputation means keeping in mind the potential damage caused by scandals and personal or corporate brand degradation from unverified content on the web. Digital performance management, as a form of engagement for a company, relies on monitoring what can be both positive and negative about that company, mitigating in the early stages when it becomes an issue to prevent slander and violation.Read More Read less