Interactive Marketing

Make sense to your investment

There are many ways to acquire customers and our teams aim to use the best of these technologies. Regardless of the size of your target and the extent of your territory, our motto is to provide you with strategies and tools that will lead directly to concrete results and contribute to your business growth.

Interactive marketing is a new approach to marketing communications. It is an umbrella term that describes the creation and exchange of value between organizations and individuals through the implementation of collaborative processes tailored to the needs of stakeholders. Interactive marketing is the process of developing a company's marketing strategy to deliver the most memorable and effective message to the target market. It is a broad term that encompasses traditional advertising, email marketing, social media marketing, interactive and smart packaging, and others that are not as popular now as they will be in the coming years.

Marketing strategy and action plan

Any good marketing strategy is defined by a well-thought-out action plan based on the products or services marketed or the target audience. One without the other will not lead to anything concrete. That's why our teams of marketing experts can help you with your strategy from A to Z.

Advertising campaigns and marketing support

An advertising campaign is not created lightly. It is necessary to analyze the needs of the consumer to know which product or service to put forward but it is also necessary to adapt to the target while playing on the words and the images. Our team accompanies you for all your marketing actions.

Multimedia strategy and digital marketing

A multimedia strategy is the result of several phases of analysis. In order to perfectly answer the imposed rules of digital marketing, you must know all the details of a successful strategy. In order to never make mistakes in your actions, we are experts in accompanying you and freeing you from this tedious and laborious task.

Valuation and brand identity

You must absolutely focus on the enhancement and identity of your company's brand. It's the key to a successful future. With our strategic advice, you can be sure that your brand will be put forward with conclusive objectives and results. Each action is the reflection of a mature and sensible reflection for the creation of your graphic charters and your brand identities.

Concept creation and graphic design

Visual and graphic design is the key to a perfect campaign. To attract the consumer to a marketing action, the visual will be the first thing they see. Combined with the right content, the eye appeal will be successful. Our team offers you its services for any conception or graphic design.

Multimedia content production

For a perfect marketing strategy, it must be enhanced with optimal multimedia content. To do this, we provide you with a team trained to meet your brand's needs while perfectly targeting the objectives of the various campaigns. We leave nothing to chance, for a beneficial result for your brand.

Marketing Research

No one can provide a marketing strategy without going through a crucial marketing research step. The process is simple, we must analyze and understand what is being done in the targeted field to be able to provide the best texts to promote and market your brand and your products or services. Cross-referencing with other sectors of activity creates added value and allows us to make a difference through original ideas and enriched content.

Search and strategic intelligence

Research and strategic intelligence allow us to observe what the competition is doing and how it is done to know exactly how to position themselves. With this skill, we will put in place well-thought-out strategies focused on specific objectives for an optimal and successful result.

Interactive communications

Interactive communication is a communication that allows an exchange, a dialogue, a sharing, and thus a partial or total implication of the recipient. Not always easy to set up, we can accompany you and take care of all the possibilities to put forward your brand. We offer equipment and solutions to increase the interaction between the user and the machine.

SMS and email marketing campaigns

An SMS campaign must be thoroughly studied, limited in text, and all information must be included. it is different from your marketing emails but must still obey certain rules that are not always convenient. We propose to take care of it to make things easier for you.

Management and production of printed campaigns

Every printed campaign has its own format, size, and media requirements. It is no longer as easy to conceive a design to be printed given the diversification of available techniques on the market. We master these techniques and offer you our know-how for perfect campaigns. We have partners and suppliers in Quebec, Ontario, Canada, the United States, and Asia.

Packaging design and conception

The conception and design for any packaging must be meticulously crafted to perfectly match the destination medium. Whether it's a simple cardboard box or a product label, we are here to meet the requirements of packaging design to make your job easier.

Loyalty program

Having customers is good, but having loyal customers is better. It has been proven that most repeated purchases are made by loyal customers who are satisfied with the first purchase. We will help you to set up a loyalty strategy for your customers in the long term.

Client relationship management

Taking charge of customer relations is often a difficult task that is not particularly appreciated internally. Fear of not knowing what to say, of offending the customer, and of not being up to the task, etc ... Free yourself from it, we will take care of it as if it were our own without replacing you in the eyes of your customers, we will remain behind the scenes to assist you.

Ergonomic analysis

It is important to do ergonomic analysis to launch on a market or to address a specific target customer. We allow you to analyze the uses and needs to determine the objectives of the future situation and thus define rules of organization and design to better meet the expectations of the consumers.

Modeling and dynamic modeling

Whatever your needs in modeling or dynamic modeling, we are empowered and qualified to meet your expectations by responding perfectly to your needs in this complex and sometimes difficult design. We are committed to respecting your choices while meeting the expectations of internal and external clients.

Postal promotion (Direct mail)

If you wish to set up a postal promotion or a direct mailing to launch a new product or service, we take care of all the steps, from the design to the distribution by mail according to geographical targeting criteria: postal code, geographical area, business districts, commercial streets.

Dynamic and adaptive web

Meeting the expectations of consumers and Internet users at the same time can seem like a real headache, especially with the emergence of mobile tablets and smartphones. To be in tune with any Internet user, you must be able to offer a dynamic and adaptive website to all kinds of devices used. We will help you with this task.

ACCESS LEADER GROUP has been working with us since February 2010 to provide us with analysis tools on the use of our various communication channels, in order to use the best-suited one to the profile of our French-speaking clients in Ontario.

James

Location-based marketing and segmentation

We chose ACCESS LEADER GROUP services to conduct a comparative analysis and quantitative research on the impact of the choice of packaging and labeling on the decision-making process for the purchase of our products in grocery stores in Montreal and New York.

Bianca

Packaging design and conception

At ACCESS LEADER GROUP, I found experts who were able to listen and adapt to my needs. Our online survey management platform contains a set of mathematical methods and functionalities that structure data, analyze new indicators or aggregates and efficiently explore their characteristics and links

Pavel

Creation and management of online surveys and polls

Taking Action

We can provide you with a variety of solutions based on strategic design and innovative interactive technologies. Contact us today to find out how we can help you!

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