International Business Affairs

Go as far as you want

International business, like international travel, provides a better understanding of the diversity and complexity of one's own country and others. Companies today are even more international and compete in global markets where the customer, not just the location, is important.

International business is an increasingly complex landscape. Multinational companies cannot afford to spend time understanding the needs of customers in every country.
Understanding the cultural needs and motivations of the customer is crucial for today's competitive companies. Companies that fail to do so will find themselves in a one-sided market where they will not sell to their target consumers. We have the breadth of expertise to help multinational companies find the right international partner, from manufacturing to distribution to omnichannel marketing. We offer access to a database of nearly 1.2 million manufacturers, wholesalers, distributors, and retailers worldwide so you don't have to waste valuable research time to identify your best partners.

Sales representation and support / Business development

The development of your brand's sales requires a structured, organized, and strategic sales department. Our team offers you support that will allow you to reach fixed objectives and results that are monitored and analyzed with regular reports. We develop your customer portfolio in the long term.

International business development

Sector analysis

We analyze the economic and competitive characteristics of your business sector to ensure the better positioning of your brand. This methodology is situated at the crossroads of the strengths and weaknesses, threats and opportunities characterizing your sector of activity as well as the adoption of marketing analysis and strategic watch. This allows you to improve your view on the sector targeted by your brand.

Market research

The market study is a long and laborious but mandatory step. To perfectly define the market in which you want to develop your services or your products, it is necessary to know the competition, the prices, and the needs. We take care of all these parts to offer you a better approach to the current expectations.

Strategic support

A company's sustainability lies in the strategy it adopts to develop its sales, resources, and objectives. We offer you a meticulous study of your field of activity, to ensure that your strategy is adapted and adjusted to your brand needs and your consumer's expectations.

Competitive positioning analysis

Competitive positioning is the key to your own success. Knowing what your competitors offer and how they offer it allows you to adapt your own services and strategy. Knowing where your competition is positioned allows you to know how to act and anticipate, and we analyze them for you.

Development of brand awareness and image

Our team implements strategies to develop your notoriety and reinforce your brand image by using new marketing methods such as attraction marketing. Thanks to the internet you can reach a much larger target in a very short period of time and with few resources.

Event management

We manage all the internal events of your company but also the ones you want to organize to promote communication such as exhibitions, fairs, meetings, and webinars ... You only need to be present, we take care of all the organization and dissemination of information about the event.

The experts of the Consulting Services division at ACCES LEADER GROUP were able to advise us judiciously in order to obtain an accurate portrait of the segmentation of our target clientele on the island of Manhattan and to understand their consumption habits during their holiday shopping, while increasing their retention and conversion rate

Andy

Export diagnostic and International business development

We chose ACCESS LEADER GROUP services to conduct a comparative analysis and quantitative research on the impact of the choice of packaging and labeling on the decision-making process for the purchase of our products in grocery stores in Montreal and New York.

Bianca

Packaging design and conception

We worked closely with the ACCESS LEADER GROUP team to develop the appropriate communication strategy to effectively reach our business objectives during our participation at SIAL - Toronto and the Summer Fancy Food Show - Washington, DC

Louay

Research and business intelligence, advertising campaigns, and marketing support

Appel à l'action - Affaires à l’international

Taking Action

Are you looking for a way to gain an advantage? Contact us to benefit from our expertise in international business development.

Contact one of our consultants