International business, like international travel, provides a better understanding of the diversity and complexity of one's own country and others. Companies today are even more international and compete in global markets where the customer, not just the location, is important.
International business is an increasingly complex landscape. Multinational companies cannot afford to spend time understanding the needs of customers in every country.
Understanding the cultural needs and motivations of the customer is crucial for today's competitive companies. Companies that fail to do so will find themselves in a one-sided market where they will not sell to their target consumers. We have the breadth of expertise to help multinational companies find the right international partner, from manufacturing to distribution to omnichannel marketing. We offer access to a database of nearly 1.2 million manufacturers, wholesalers, distributors, and retailers worldwide so you don't have to waste valuable research time to identify your best partners.